Hello, so good to see you!
Hi, I’m Chyssy — a marketing professional with 7+ years of experience managing integrated campaigns end-to-end across email, SMS, social media, paid ads, web, and print. I take campaigns from strategy through execution and performance analysis, ensuring every initiative meets engagement and conversion goals. Skilled at collaborating with agencies, vendors, and cross-functional teams, I align messaging and deliver seamless campaigns that drive measurable results. I also bring strong budget oversight experience, managing annual marketing spend and turning campaign insights into strategies for future growth.
My name is Chyssy
I specialize in building and optimizing marketing programs that connect brands with their audiences in meaningful ways. My focus is on managing campaigns that are not just visually strong but strategically aligned, measurable, and scalable. Whether it’s campaign planning, managing execution, or reporting on performance metrics, I ensure every initiative drives value for both the business and the customer. I believe great marketing is rooted in collaboration and clear communication, and I thrive in fast-moving environments where I can problem-solve, adapt quickly, and contribute to long-term growth.
Experience
I bring end-to-end marketing experience, from planning and strategy through execution, QA, and performance reporting. My background includes leading campaigns across multiple channels, developing creative briefs, and managing stakeholder communication to keep projects on track. I work closely with content, data, and product teams to make sure each campaign aligns with company objectives and speaks to the right audience. My approach is grounded in data-driven decision-making, ensuring that every effort contributes to measurable growth and engagement.
My blog
A space where I share my insights, strategies, and lessons I've learned throughout my journey in marketing. Whether you’re building a brand, launching a campaign, or just curious about what makes great marketing work, you’ll find tips, reflections, and behind-the-scenes thoughts right here.
