Profile Summary

I'm a digital marketing specialist with 7+ years in marketing, including 5+ years executing integrated campaigns across email, social media, paid advertising, and ecommerce for globally recognized brands such as Verizon and Wingstop Singapore.

I'm hands-on across the full campaign journey from strategy and planning through execution, performance tracking and optimization. I work best when I can own campaigns end-to-end, coordinate across teams and agencies and use data to make every campaign better than the last.

Based in upstate New York and open to remote opportunities worldwide.

Skills and Tools

CORE SKILLS

  • Integrated Multichannel Marketing

  • Email Marketing

  • Social Media Marketing

  • Website Management

  • SMS, Push & In-App

  • Performance Analytics

  • Campaign Strategy

Project Workflow

  • JIRA

  • Trello

CRM & Automation

  • Hubspot

  • Wordpress, Webflow

  • Mailchimp

  • Aigens

  • Canva

Analytics & Reporting

  • Google Analytics

  • Power BI

  • Excel (Pivot Table & Advanced Formula

  • Meta Ads Manager


Work Experience

Marketing Specialist

Abaavo Group Pte Ltd

July 2022 - Sep 2024

  • Managed integrated marketing campaigns across email, social media, paid advertising, ecommerce and web channels for Wingstop Singapore.

  • Grew the email subscriber list from 5,700 to 33,000+ across 20+ campaigns with top campaigns achieving 52% open rates and a 9.2% click-through rate. Generated 1M+ monthly impressions on Instagram with organic engagement rates up to 11.98% and ran TikTok paid campaigns reaching 49.05% view rate.

  • Coordinated creative agencies, external vendors and cross-functional teams to deliver concurrent campaigns on time and within a $1M+ budget.

Marketing Specialist

Verizon Telecommunication Inc

Oct 2020 - May 2022

  • Executed multi-channel marketing campaigns across email, SMS, and in-app channels for one of the largest telecommunications companies in the US.

  • Managed audience segmentation, campaign setup, and QA processes to ensure accurate, on-brand delivery across millions of subscribers.

  • Collaborated with CRM, product and creative teams/agency to coordinate campaign execution and track performance across all touchpoints.

Trade Marketing Specialist

Dermpharma

April 2019 - August 2020

  • Developed and implemented trade marketing programs to drive brand visibility and product sell-through across pharmacy and retail channels.

  • Coordinated in-store activations, point-of-sale materials, and retail partner relationships to ensure consistent brand execution across assigned territories.

Regional Marketing Coordinator

Nestle Philippines Inc

June 2015 - Oct 2017

  • Coordinated regional marketing programs for Nestlé Philippines, one of the world's largest consumer goods companies supporting national product launches, in-store activations and promotional campaigns across retail and distributor channels.

  • Managed regional budget allocation for both national and local marketing activations.

Terms of service