Profile Summary
With 7+ years of experience in developing and executing integrated marketing strategies across email, social media, content strategy and performance analytics. Experience in managing partner/agency relationship, tracking ROI and oversaw an approx $1M marketing budget.
Skills and Tools
Automation & CRM
• Webflow, Wordpress
• Mailchimp
• Canva
• Aigens
Analytics & Reporting
• Google Analytics
• Power BI
• Excel (Pivot Table and advanced Formula)
• Meta Ads Manager
Campaign Management Platforms
• Social Media (Instagram, Facebook, TikTok)
• Email, SMS, Push App
• Website (Blogging)
• eCommerce
Project Workflow & Collaboration
• JIRA
• Trello
Collaboration:
• Creative Agencies
• Partners & Vendors
• System Analyst & DevOps
• C-suite & Legal
Work Experience
Marketing Specialist
Abaavo Group Pte Ltd
July 2022 - Sep 2024
Led integrated marketing campaigns across social media, email, and web channels, owning execution from strategy to performance analysis. Collaborated with creative agencies, developers, and external partners to deliver on-brand assets and drive higher ROAS. Monitored campaign ROI and KPIs through data-driven insights, continuously refining strategies to maximize engagement and impact.
Marketing Specialist
Verizon Telecommunication Inc
Oct 2020 - May 2022
Led marketing automation across email, SMS, push notifications, and app campaigns, while optimizing customer lifecycle journeys through improved segmentation and behavioral triggers. I also collaborated cross-functionally to execute campaigns, built external partner relationships, and analyzed performance reports to guide data-driven strategies.
Trade Marketing Specialist
Dermpharma
April 2019 - August 2020
Developed and executed trade marketing strategies to enhance brand visibility and drive retail sales growth. Managed promotional campaigns that boosted customer engagement and improved conversion metrics.
Mall Manager
Fooda Hypermart
Feb 2018 - Mar 2019
Oversaw daily store operations, sales initiatives, and customer service performance. Implemented promotional strategies that led to a 55% increase in revenue.
Regional Marketing Coordinator
Nestle Philippines Inc
June 2015 - Oct 2016
Coordinated product launches and marketing activities across multiple retail sites, including asset localization and event logistics. Managed marketing assets and ensured execution aligned with retail guidelines and timelines.