Lessons I Learned Working Across Agencies, Execs, and Dev Teams
Great marketing isn’t just about ideas it’s about communication. Here’s what I’ve learned from navigating competing priorities across creatives, developers, and decision-makers.
Collaboration sounds easy until you’re balancing priorities across creative agencies, internal teams, legal, and leadership...all while trying to launch on time.
One thing I’ve learned is the importance of context. A designer wants creative freedom. A legal team needs accuracy. A developer wants clarity. And a VP wants ROI. I’ve found that translating between all these groups requires listening first, then framing the ask in a way that aligns with their lens.
On one cross-functional project, we needed to launch a multi-platform campaign while syncing with an external agency and internal tech team. The deadline was tight, approvals were layered, and things could have easily gone off-track. What kept it together? Clear documentation, shared timelines, and making space for people to speak up early.
The result wasn’t just a smoother launch... it was a stronger internal trust loop. And in marketing, where things move fast, that’s just as valuable as results.
